Tony Dinh – a well-known indie hacker – recently shared a super practical list about how to grow your personal brand and product through Build in Public. It’s not just a checklist, but a mindset shift to avoid cheap engagement traps.
❌ What NOT to do
- Post soulless AI-generated replies.
- Spam 10 “What are you working on today?” tweets in a single day.
This doesn’t build real connections. It only makes your timeline look noisy and shallow.
✅ What TO do
- Share your personal stories and product journey.
- Join conversations and leave thoughtful comments.
- Show what you built today, or something new you learned.
- Share weekly goals, or reflect on why past goals weren’t achieved.
- Post screenshots of new UI, new feature ideas, or even tech debts.
- Talk about bugs you fixed, or insights from your last customer call.
- Share metrics from your marketing tasks, and your next plans.
- Or simply: post a café photo, a funny meme, or celebrate small wins like your first revenue milestone.
📌 Why it matters
Build in Public isn’t just showing off your product – it’s telling your story. When you share authentically, people feel connected. That’s how followers turn into fans, and fans turn into customers.
👉 Tony’s message is clear: “If you only do normal things, don’t expect abnormal results.”
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